The only trouble with the whole international, interwoven, inter-everything internet is that it frequently throws me a cultural curve-ball (or, to localise it in the spirit of this post, an ‘off spin ball’). One such case is the inexplicable deluge of emails and news feeds I’m getting telling me about the run up to ‘Black Friday’.
I don’t know about anywhere else, but here associating the colour black with a day usually suggests something pretty bad, so having the likes of Amazon mailing you about it, suggesting that in honour of this event they’re doing special offers, is initially bewildering. But allegedly this is not about financial crashes, wars or suppression of local populaces, it’s entirely a commercial thing, so that’s ok. Apparently it’s associated with people taking an extra day off after Thanksgiving, that US-specific holiday that seems a lot like a good excuse to have 2 Christmas dinners over winter.
Honestly though, couldn’t they have come up with a name that sounded a little less cataclysmic?