Penny Arcade tends to divide a room much like Marmite, but I like both. I was pleased this morning, therefore, to see Torchlight, a game deep within which little gears of my own construction are happily spinning away, featured as the news and comic of the day, and in a very positive fashion.
(image copyright Mike Krahulik & Jerry Holkins, click for full-size from original source)
Needless to say the Runic guys are rather happy about this too, no doubt not only because it’s very cool, but also in a more sober sense that you can’t buy this kind of publicity. Their tweet summed it up: “/dieshappy”. 
November 5th, 2009 at 1:49 pm
Haha awesome! Your right, absolutely nothing is more effective in advertisement terms than when people willingly and regularly subject themselves to the medium.
Still need to get some time to install Torchlight – its sat there in my Steam games list winking at me!!