Failure

The "90% of startups fail" boogieman

“90% of startups fail” I hear this meme repeated over and over, from ordinary people whom it terrifies into spending a lifetime using their talents primarily for someone else’s benefit, to those business leaders who use it either to discourage shifting investment away from their ‘safe’ industries, or more subtly dropping it into conversation to increase the chances they’ll keep their best staff. I hate it, both because of the psychological blackmail it represents, and because for the vast majority of people starting a business, it’s total and complete nonsense.

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