Search

Bing - decent Google clone, but where's the snazzy?

bing Google search

I, like many people, viewed the Bing marketing video last week, which promised not to create a search engine, but to create a ‘decision engine’ - if you winced at this blatant attempt at the ‘game changing switcheroo’, congratulations, you can join me on the ‘jaded technology observer’ bench. Despite my distaste at having to swim through the murky waters of marketing blurb in this video, the demonstration looked pretty nice - showing how the ‘decision engine’ picks out flight details, product reviews and other things out of your search terms and provides context-sensitive recategorisations such as price and specifications of digital cameras if that’s what you were searching for etc.

Read more →