Startup

Startup adventure: excitement and loot, forests and monsters

Business risk startup

I’m passionate about the fact that there’s never been a better time for people with talent and passion to get out there and start their own businesses. The Internet has flattened the playing field considerably, and globalisation and the recession has led to a lot of people to realise that employment isn’t the safe harbour they might have previously thought it was. The opportunities for making an impact from a small starting point are more numerous than ever, and people are increasingly aware of their options in a way that was unthinkable 10-15 years ago.

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The "90% of startups fail" boogieman

“90% of startups fail” I hear this meme repeated over and over, from ordinary people whom it terrifies into spending a lifetime using their talents primarily for someone else’s benefit, to those business leaders who use it either to discourage shifting investment away from their ‘safe’ industries, or more subtly dropping it into conversation to increase the chances they’ll keep their best staff. I hate it, both because of the psychological blackmail it represents, and because for the vast majority of people starting a business, it’s total and complete nonsense.

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