I don’t know if they’re actually airing these advertsStateside, or whether they’re a web-only phenomenon for the moment, but Penny Arcadedrew my attention to them today. Colour me unimpressed. If the intention was to shake off Vista’s sales blues, or to generally ‘connect’ with the wider consumer in a way that Apple does so well but Microsoft almost never does, but I’d have to classify this effort as a failure of sizable proportions.
I like iTunes- like many Apple products it does exactly what I want in a pretty and easy to use package. Sure, I may have to customise a bunch of options to make it rip CDs the way I want but on the whole it works swimmingly. I updated to iTunes 8 today, because I wanted to try out the new ‘Genius’ feature - the ability to generate playlists from both within your collection and also to suggest more that you don’t own yet.
You’ve no doubt heard about the first testsof CERN’s LHC today, but the folks at Redditare clearly ahead of the game on this and are making sure that the scientists are adequately prepared for the discoveries that may be around the corner. They’ve taken the prudent step of sending CERN a crowbar, a copy of the Half Life Strategy Guide, and a ‘training headcrab’, together with a simple note: “Get this to Gordon Freeman.
Next in the line of OgreSpeed* products, here’s a shot of OgreSpeedGrass. It’s based on IDV’s SpeedGrass but I’ve rewritten a fair amount to make it work conveniently with Ogre, and also improved it somewhat - such as better wind effects and the completely dynamic lighting and shadowing you see there, which I think looks rather nice. OgreSpeedGrass will be bundled with a yearly support agreement for OgreSpeedTree, in the same way that the original SpeedGrass is licensed.
I just readthat EA has decided to drop the RRP of Rock Band in Europe ahead of the PS3 / PS2 / Wii release this Friday, to £109 instead of £129 for the instruments edition (game is still extra). This is good, but I’m not sure whether it will be reflected in the practical price you pay; Play.com were already selling the instruments bundle for less than this lower RRP (£99) right from release in May (on 360), and Amazon matched it fairly quickly.
David Heinemeier Hanssonis famous for being the guy that invented Ruby on Railsand running 37Signals; I have mixed feelings about Rails personally (great for some things, not so great for others, but then that applies to pretty much every technology), but this presentation he did on making money as a tech startup is very good indeed - insightful yet very amusing. He presents in an online context for the most part but as he says himself, the principles apply to all kinds of product.
I’ve just released a report summarising the results of the OGRE 2008 User Survey. Thanks to everyone who participated, we did in fact break the 1,000 responses mark which was my goal when I decided to run the survey, I think that’s a statistically respectable number to draw conclusions from. I intend to give copies of this report to hardware and software companies I need to blag a bit of assistance from, so I think this will do the job.
One of the latest items of news in the music game scene is that Sting is now confimed to be lending his likeness to Guitar Hero : World Tour, along with the already announced / leaked likes of Ted Nugent, Billy Corgan, Jimi Hendrix, and Ozzy Osbourne. Now, I can imagine marketing men getting excited about being able to include famous characters in a game, in a wonderful brand marketing / halo effect / leveraging synergy moment, but I look at these announcements and really can’t give a rat’s arse.
I blogged a little while agoabout the soul-crushing tedium that was my brief, never to be repeated experience with EVE Online. Well, happily Yahtzee of Zero Punctuationhas waded in with his size 9’s and had me cheering from the stands in between chuckles. Amen, brother Yahtzee, amen.
One of the problems with doing most of your business internationally is that you’re at the mercy of currency exchange rates, with the ever-present possibility of losing money just because the market changed. In the last couple of years the Pound has steadily got stronger against the Dollar, meaning it’s not a case of whether I lose, but rather how much. It has also meant that for new work I either have to stick to my Pound rates and risk being less competitive, or just accept a lower & ever-depreciating Dollar rate in order to secure the work.