fragmentation
Our rampantly consumerist world has many facets, pros and cons to it, but one thing has so far been perceived as a universal constant - the quest for the ‘next big thing’. That one product, or class of product, that every man, woman and small furry creature from Alpha Centauri wants to get their hands on. In the technology world, analysts have long since been riding the gravy train of purporting to be able to peer sagely into this murky future in order to extract those world-changing gems that everyone would be invested in.