Because you're worth it?

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I was already starting to get a little tired of having vanity products targetted at me all the time when I watched TV - seems you just can’t sit down and watch a little bit of sci-fi shlock without having to endure male sports stars and B-list celebrities gurningat you from the screen while they either whisk a razor across their chin at frightening speed, or smear some overpriced goop into their chiseled mugs.

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