One of the things I hear on occasion is the maxim ‘People buy from people’. Usually what people mean when they say this is that the only real way to sell things to people is to go meet them, shake their hands, wine and dine them, play golf with them, organise trade delegations to impress them, and so on. I’m sure that’s still the way it works in some industries, especially those which are large, slow-moving and headed mainly by the over-50s who are most comfortable negotiating over walnut boardroom tables.
The SourceTree1.2 launch sale is now over, and I thought I’d post some indicative results. I went for a fairly large discount of 40% over a full week, and some people I know commented to me along the lines of ‘what about all that money you’ll be losing on each sale?’. I decided on a large discount because SourceTree 1.2 was a major update that I was actually quite proud of, so I wanted to get it in front of as many people as I could.
As many of you probably know, almost a year ago now I decided to take the plunge and move my primary development activities to the Mac. I taught myself Objective-C, got properly to grips with Cocoa at last, and started a new Mac OS X-specific project which would eventually become SourceTree, learning a ton along the way (a process which is by no means complete!). Happily, things have turned out very well - SourceTree continues to sell, reassuring me that there’s enough interest out there for me to keep expanding and improving it (I’m looking forward to getting the next major release in people’s hands soon), and I’ve also been getting some Mac/Ogre-based contract work which I’ve enjoyed a great deal.
This was pretty interesting; CNet reportsthat according to NPD stats, Apple has 91% of the retail PC sales in the US above $1,000. Now, let’s add the caveats here: That’s retail PCs. Of course, loads of people build their (desktop) PCs from OEM parts rather than buying a prebuilt machine, so it’s safe to say that these sales are almost all going to be laptops, where Apple particularly shines. Also, these are primarily going to be consumer purchases, because businesses tend to buy in bulk and not at retail (excluding the smaller businesses) - again Apple is far more popular in the consumer space than in business (barring the iPhone).